Case Study

Brooks Healing Center · Middle Tennessee

From 2 Admissions
in Two Years to
41 in Six Months.

Addiction Treatment
SEO & GEO
Paid Media
MAT Strategy
Full Company Rebrand

41

Admissions in Six Months

41 admissions in the first six months

$1M

Financial Turnaround

The program’s first profitable year

107K

Monthly Organic Traffic

Sustained search visibility after the initial turnaround

2 → 41

Digital Admissions

From two admissions in two years to 41 in six months

Overview

A Program That
Lost Their Funding.

Brooks Healing Center came to Impact Dynamics after working with a previous agency that failed to deliver results or provide the level of partnership they needed. They were at a critical turning point of either shutting down, or turning a profit.

At the time, the program had been open for two years and had generated only 2 total admissions from digital marketing despite approximately $30,000 in PPC spend. Trust was low, expectations were guarded, and the program’s long-term viability was at risk.
What followed was a full reset of strategy, execution, and alignment across digital growth channels.

The Challenge

2 total admissions from digital after two years in operation
Approximately $30,000 in ad spend with little measurable return
Broken agency relationship with low trust and poor communication
Highly saturated market in Middle Tennessee addiction treatment
Funding at risk as the program neared a potential shutdown
No repeatable system for generating qualified admissions

The Data

Results That
Speak for Themselves.

From 2 admissions in two years to 41 admissions in the first six months, followed by compounding organic growth to 107K monthly visits and 34K ranking keywords, plus an estimated $1M financial turnaround.

Cumulative Admission Growth

2 to 41 in the first six months

2611192941MONTH 1MONTH 2MONTH 3MONTH 4MONTH 5MONTH 6
27Admissions from organic search
14Admissions from paid media
41 totalDuring the first six months

Organic Traffic Growth

Compounding visibility to 107K monthly visits

8006K15K34K57K83K107KSTARTQ1Q2Q3Q4Q5CURRENT

Current Search Positioning

Organic and AI visibility snapshot

Monthly organic traffic107K
Organic keywords34K
Authority score37
Referring domains392
AI visibility score35

The Approach

A Full Reset of Strategy,
Not Just Optimization.

We rebuilt the digital growth strategy from the ground up, focusing on long-term sustainability rather than short-term traffic spikes. That meant addressing search visibility, trust signals, content structure, and conversion fundamentals before scaling paid acquisition.
We aligned with Corecast Media to support paid acquisition, ensuring organic and paid channels reinforced each other instead of operating in isolation.
We also supported strategic positioning around medication-assisted treatment, including injectable and sublingual options, helping align services with payer approvals and reimbursement opportunities.
The reset included a full company rebrand—refreshing the visual identity, messaging, and market positioning so the brand better reflected the program’s clinical quality.

01

Full SEO Strategy Overhaul

High-intent treatment searches mapped to real patient and family search behavior.

02

Content Built for Trust & Intent

Useful, medically grounded content built to answer the questions families actually ask.

03

Technical & On-Page Improvements

Structural work to improve crawlability, visibility, user experience, and conversion.

04

Trust Signal Enhancement

Stronger brand and credibility signals designed to reduce hesitation.

05

Paid + Organic Alignment

Coordinated channel strategy so paid and organic reinforced one another.

06

MAT Positioning & Payer Strategy

Service positioning aligned with payer approval and reimbursement opportunities.

07

Full Company Rebrand

A complete visual and market-positioning refresh built around clinical quality.

The Results

The First Six Months
Changed the Business.

A program that had generated 2 digital admissions in two years generated 41 admissions in the first six months of the new system.

27

Admissions from SEO

Organic search generated 27 admissions during the first six months.

14

Admissions from Paid

Paid media added 14 admissions during the final three months of the six-month period.

41

Total Admissions

The combined result during the first six months: 27 SEO admissions plus 14 paid admissions.

$1M

Financial Turnaround

Brooks achieved its first profitable year and an estimated $1M turnaround.

107K

Monthly Organic Traffic

Organic visibility continued compounding after the initial admissions turnaround, reaching 34K ranking keywords.
“From 2 admissions in two years to 41 in the first six months.

From nearing shutdown to the first profitable year.

From a broken system to one that continues to grow.”

Business Impact

The Impact Went
Far Beyond
Marketing Metrics.

The results reshaped the business—from financial stability to service scope to long-term positioning in the market.
First profitable year in the program’s history.
Estimated $1M financial turnaround from near shutdown to viability and growth.
Expanded continuum of care supported by stronger and more consistent admissions.
Successful out-of-network positioning in a saturated regional market.
Improved payer alignment through MAT services with fewer denials and stronger reimbursement opportunities.
Improved patient access as more families found the program earlier and with greater trust.

The Turning Point

“Within six months, the program shifted from instability to growth—and from two digital admissions in two years to 41.”
When Brooks Healing Center engaged Impact Dynamics, the program was close to losing funding and potentially shutting down. The previous strategy had burned trust, and approximately $30,000 had been spent with almost nothing to show for it.
The momentum has continued beyond the first six months. Brooks is now positioned as a competitive, expanding Middle Tennessee program with a stable foundation for long-term growth.

Want Results Like This?

The Issue Is Rarely Effort.
It’s Usually Strategy.

If your program is struggling to generate consistent admissions or is not seeing a return from digital marketing, Impact Dynamics can build a system designed around qualified inquiries, admissions, and long-term growth.
john@impactdynamics.io
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